In Britain, seven of the largest retailers of MP3 downloads have produced a logo which promotes the MP3 format for DRM-free downloads.

The Entertainment Retailers Association devised the logo to emphasize the fact that MP3 files can be played on any digital player.

While MP3 is still encumbered by patents, and sites supporting Ogg Vorbis would really be something amazing, this is a good move for consumers who know about the DRM issue.

Ben Drury from 7Digital, one of the first online retailers in the UK to offer MP3 downloads said that online sales "have been booming" because users "love the freedom of MP3".