action

Last night the DRM Elimination Crew attended the grand opening of Apple's new store in Boston -- now its largest US store.

The clear glass front of the store stands in stark contrast to Apple's unethical business practices, including using opaque Digital Restrictions Management software to take rights away from its customers.

TAKE ACTION

"If consumers even know there's a DRM, what it is, and how it works, we've already failed" - Disney Executive.

Defeating DRM is all about awareness. The direct actions that we have taken are all about this. Whether it means protesting outside Apple Stores in Hazmat suits or getting HUGE press coverage for announcing the Bono petition (sign it now). Action gets attention, and creates space for debate. And as our friends at Disney recognize, if there is a debate, we will have won.